Allfields

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imera

Welcome to imera™, our online mail list management system designed especially for
businesses to manage your subscribers, and develop, send and monitor online email campaigns.

Why email marketing works

It’s cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for a fraction of the cost of direct mailing per recipient.
It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Create and send email campaigns

Easily create and send a campaign from a customised Template or create from an existing campaign draft.

Custom Templates

Allfields can create custom HTML email templates for your campaign

Manage lists and subscribers

Advanced Reporting and analytics

Here are some of the key reports available in Imera:

Campaign Snapshot

See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.

Opens Over Time

Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.

Link Activity

The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.

Bounce Summary

As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn’t get your email and we’ll tell you why.

Compare Campaigns

Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?

Not Using Imera?

If what you are seeing here looks exciting (and it should) and you are not currently using Imera, then click here to contact us. We’ll help you get started.